TrustRadius Insights
Drip has gained popularity among users due to its competitive pricing and extensive range of features, making email program automation …
Starting at $19 per month
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What is Drip Ecommerce CRM?
Drip is an ECRM–an Ecommerce CRM offering email marketing automation software specifically for B2C online retailers. The vendor’s value proposition is that with Drip's simple, user-friendly visual campaign builder, users can design email campaigns based on specific subscriber behavior—so they…
Recent Reviews
Popular Features
- List management (8)10.0100%
- Email deliverability reporting (8)10.0100%
- Dashboards (8)7.777%
- Mobile optimization (8)7.171%
Pricing
Up to 500 people in account
$19
Cloud
per month
550 - 2,000
$29
Cloud
per month
2,001 - 5,000
$89
Cloud
per month
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://www.drip.com/pricing?utm_source…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Drip Ecommerce CRM Demo and Review in 5 Minutes or More | Ecommerce Tech
YouTube
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Drip Ecommerce CRM?
Drip is an ECRM–an Ecommerce CRM offering email marketing automation software specifically for B2C online retailers. The vendor’s value proposition is that with Drip's simple, user-friendly visual campaign builder, users can design email campaigns based on specific subscriber behavior—so they always send the right message, to the right person, at the right time. Drip starts at $41/mo (with email sending and every feature enabled).
Drip Ecommerce CRM Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Drip Ecommerce CRM Screenshots
Drip Ecommerce CRM Integrations
- Shopify
- Shopify Plus
- WooCommerce
- Magento Commerce
Drip Ecommerce CRM Competitors
Drip Ecommerce CRM Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Drip Ecommerce CRM Downloadables
- When it comes to how you communicate with customers, you’re faced with some big decisions—one of them being whether to use an ESP or ECRM. Both platforms can deliver your email, but beyond that, these tools are pretty different. In this short whitepaper, you'll discover the key differences, and why they matter for your bottom line.
- How did The Kewl Shop increase overall revenue by 22% in 12 months after switching to ECRM? In this case study, you'll learn how a 7-figure Shopify store drives predictable growth with ECRM.
Frequently Asked Questions
Klaviyo, Bronto Marketing Platform (discontinued), and Mailchimp are common alternatives for Drip Ecommerce CRM.
Reviewers rate Email deliverability reporting and List management and Triggered drip sequences highest, with a score of 10.
The most common users of Drip Ecommerce CRM are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(36)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
Drip has gained popularity among users due to its competitive pricing and extensive range of features, making email program automation more seamless. Users have found Drip to be a valuable tool for segmenting customers in a highly granular manner, leading to improved targeting of messaging. This has allowed them to deliver personalized and relevant email campaigns based on the interests of their leads and customers. With its affordability and high customization options, reviewers consider Drip a unique and powerful platform. However, it's worth noting that implementing Drip may require some knowledge of HTML coding and technical platforms like Google Tag Manager and Analytics.
Marketing managers and VPs have recommended Drip as an effective automation platform for various use cases. One such use case involves sales acceleration, where users leverage Drip to communicate a sequence of messages to their leads, as well as send regular promotions to drive repeat business. Additionally, Drip is often used in conjunction with Leadpages/AdWords marketing strategies to effectively manage lead communication throughout the sales funnel process. Furthermore, Drip serves as an excellent retention tool, enabling users to keep the sales process moving smoothly and aiding in customer retention.
Drip also integrates seamlessly with membership programs, automatically enrolling members in educational email series. Users rely on Drip to handle all outgoing communications, including newsletters, allowing them to efficiently manage their subscriber base. By collecting emails from people interested in their domain of expertise, users can regularly send targeted emails regarding articles and launch-specific offers or products. Moreover, Drip proves invaluable for managing email campaigns that onboard customers into digital assets like online courses.
As a marketing automation software, Drip provides comprehensive email sales and campaign management capabilities. Notably, users appreciate the CRM-like experience that Drip offers; it allows them to view and analyze purchase data effectively. Marketing departments primarily leverage Drip to facilitate personalized communications with customers across various touchpoints. Overall, user experiences highlight how Drip addresses key challenges in email marketing, resulting in improved customer engagement and retention.
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
February 11, 2020
Drip is great for the right companies
Drip is used as a marketing automation software. It is used for email sales and campaigns. It is also used to view and analyze purchase data. That gives it a bit of a CRM feel. Drip is used mostly within our marketing department. It helps our business to have personalized communications with our customers.
- API connection to our database.
- Email sending and list management.
- The CRM function is a bit lacking compared to a HubSpot or a Salesforce.
- Reporting is not always the best.
- Positive year over year email metric growth.
- Abandoned cart has done well.
80%
8.0
60%
6.0
N/A
N/A
Again, this is dependent on the use case. If you are a small- to medium-sized business that doesn't have a sales team, this is likely a great product for you. It is also a good price compared to larger enterprise software. Other software I have used worked better for other companies I worked for, but Drip fits best for my current company.
January 14, 2020
Easy-to-use and powerful email automation.
We switched to Drip for the competitive pricing and the ever-expanding features that make automating our email programs much easier. All of our marketing emails go through Drip and we've been able to segment our customers in a more granular way than before—improving the targeting of our messaging.
- Flexible automation with easy-to-use rules and workflows
- Impressive visual email builder
- Needs a BigCommerce integration
- Improved list health with pruning operations.
- More return customers via targeted workflows.
75%
7.5
95%
9.5
N/A
N/A
We decided to move away from Mailchimp when they announced the changes to their service plans. We cast a wide net and ended up boiling it down to Drip, Klaviyo, Omnisend, and Constant Contact.
They all have a similar set of features, but Drip was willing to work with us on price instead of simply referring us to their tiered plans. Even though they don't have a direct integration with our e-commerce platform it was obvious they were willing to help us make the connection via their API.
They all have a similar set of features, but Drip was willing to work with us on price instead of simply referring us to their tiered plans. Even though they don't have a direct integration with our e-commerce platform it was obvious they were willing to help us make the connection via their API.
November 05, 2018
Drip is not your average marketing automation tool
We are using Drip for sales acceleration, communicating a sequence of messages to our leads that we believe answers a lot of questions they would have in their shopping journey. We also send regular promotions to drive repeat business and to recapture and reengage cold leads.
- Event-based automations, and automations based on custom field value. Perhaps the most versatile automation engine on the market.
- Clean visual workflows.
- Support! The support team is super friendly and results-driven.
- More integrations, especially e-commerce related. A 2-way Pipedrive integration would be massively huge.
- The workflow builder is nice, but needs cleaning up. Drag and drop would be good. Multiple parallel automations on the board would be helpful. Linking automations in a visual view, like ActiveCampaigns visual map would be very helpful.
- The ability to store contacts with partial information, and use automation to progressively profile. We want to be able to do SMS marketing with Drip and work toward getting that email address to further engage.
- Integration with loyalty programs would be a big deal for business.
- Integration with referral programs would also be good.
- It has helped us to engage our leads on a much higher level than we could do without automations. Direct ROI is hard to measure, at this point. As they complete their Magento integration, it will be easier to measure from cart abandonment sequences.
75%
7.5
60%
6.0
N/A
N/A
1
Marketing, strategy
1
A good marketing automation manager must have good copywriting skills and a good understanding of the customer journey and buying cycle. They must understand how workflows may interact with one another through shared data, and prevent automation loops or overwhelming the customer with simultaneous campaigns.
- Sales acceleration
- Contact engagement
- Segmentation/personalization
I've utilized several marketing automation platforms, from Hubspot to Pardot, and Drip is definitely a unique and powerful tool. The best part is that it's affordable, easily the most customizable digital marketing automation tool on the market, and can do whatever you're creativity will allow. The flip side is that you need to know HTML coding, be able to utilize webhooks, conversion tracking, wildcards, and other technical platforms like Google Tag Manager and Analytics, to fully implement the platform. It's not like Hubspot, which is more 'drag and drop', lite-tech, for markers and businesses that aren't as tech-savvy. I've recommended it to many marketing managers and VPs in my network, at the American Marketing Association, to onboard as their new automation platform.
- Ability to create advanced workflows and triggers, that can be customized to an infinite level of sophistication.
- Analytics are sound and powerful. Create custom segment analyses by data tags and defined fields.
- Ability to create as many custom fields as needed from your CRM platform: what was purchased, anniversaries, brand of purchase, etc.
- Integrates with any open-source, cloud-based CRM via API.
- Limitless campaign and trigger opportunities -- be as creative and sophisticated as you'd like.
- Their support team is like having a consultant or agency partner. I've done some amazing work with their team, in-house, without needing to hire out consultants.
- Possibly more email design templates for "new" users to automation, HTML coding, integrations, webhooks, etc.
- Any supported integration partners are always good to see. They have expanded in this area, recently.
- Some sort of WYSIWYG, drag-and-drop email editor, wouldn't hurt.
- Sometimes, when trying to implement advanced HTML coding to an email template, the code doesn't stick, save or format as "native HTML."
- We've seen a 45 percent increase in customer survey completions, due to automated reminders and campaigns.
- We've seen a 10 percent increase in customer traffic on our website.
- We've seen a 300 percent increase in online credit applications on our website and form conversions.
87.14285714285714%
8.7
86.66666666666666%
8.7
N/A
N/A
- HubSpot, Pardot, Constant Contact and Vertical Response
As discussed earlier on, Drip from Leadpages is much more customizable and affordable than the competition. My experience has been excellent with the product support team and the business in general. I'm also a Leadpages customer, for custom landing pages and site popups, forms, etc. A worthwhile partnership, which I've recommended to many in my marketing network.